Tag Archives: Brand
Twitter begins larger rollout of enhanced brand pages
Screenshot of Volkswagen's enhanced Twitter page (click to enlarge) On Wednesday, Twitter switched on enhanced brand pages for accounts owned by National Public Radio, NBC News, Volkswagen, the Huffington Post, Al Jazeera, and Anobii, among others. This is the first batch … Continue reading
Bing Maps to carry the Nokia brand
Pocket-lint, “the largest independent gadget news and reviews site in the UK”, scored an interview at CES with Nokia CEO Stephen Elop, who revealed a bit of news about the the future branding for what’s now known as Bing Maps. … Continue reading
Project Blowfish: Look like the brand you want to be
“We like what you guys are doing but there’s no way we’d replace the aorta of our communications infrastructure with a beta box from a 20-person startup” – Director of IT, Fidelity Investments (circa 2002) Call it the enterprise startup … Continue reading
iPhone users have strongest brand retention rates
A survey conducted by an independent research firm, UBS, shows that 89% of Apple iPhone users would stay with the iPhone for their next purchase, the highest figure amongst competitors. Read more… Neowin.net
Why Google’s screwup on Google+ brand pages is a big deal
There’s been a lot of sound and fury about the way Google has approached branded (i.e., non-personal) pages on its new Google+ social network. Much of it is a symptom of internecine warfare among the big tech blogs, some of … Continue reading